Metric 01
15+
years advising
CAPITAL ADVICE
Capital Strategy for Growth
We help founders, investors, and SMEs make clear decisions on funding, value, and portfolio moves. Get a plan built around the numbers, not guesses.
Metric 02
£250m+
capital reviewed
Metric 03
4.8/5
client rating
HOW IT WORKS
Simple Steps, Clear Output
Clear advice on portfolio moves, funding choices, and capital use.
4-week review
Investment Advisory Review
From £1,500
Clear advice on portfolio moves, funding choices, and capital use.
6-8 week raise
Capital Raising Support
From £2,500
Deal support
Corporate Finance Support
From £2,250
0110-day report
Business Valuation Report
From £1,750
Valuation work for share sales, funding rounds, and planning.
02Monthly review
Portfolio Strategy Review
From £1,500
Review holdings, cash needs, and risk across a full book.
0312-month plan
Growth Planning Support
From £1,250
Set targets, funding steps, and capital needs for the next year.
CORE SERVICES
Advice for Growth
Talk through goals, numbers, and the deal or plan you need.
01
Initial Strategy Call
02
Review the Numbers
03
Build the Plan
04
Track the Results
CLIENT CASES
Recent Capital Work
One monthly strategy call Basic capital note Indicative valuation range Email replies within two days Cash flow check
3-month minimum3-month minimum
Starter
From £1,250/mo
- One monthly strategy call
- Basic capital note
- Indicative valuation range
- Email replies within two days
- Cash flow check
Most popularBilled monthly
Signature
From £3,250/mo
- Two monthly strategy calls
- Full capital plan
- Investor deck review
- Valuation model update
- Target lender list
- Board note each month
Quoted per projectQuoted per project
Scale
Custom
- Weekly advisory calls
- Live data room review
- Investor and lender outreach
- Detailed valuation work
- Board pack support
- Exit or acquisition plan
WHAT CLIENTS SAY
What Clients Say
Raised £1.8m and set a clear use-of-funds plan
SaaS
Seed Round for SaaS Founder
Raised £1.8m and set a clear use-of-funds plan
M&A
Family Firm Sale Valuation
Investing
Angel Portfolio Cash Review
Logistics
Logistics SME Growth Plan
Healthcare
Care Group Funding Pack
Funding plans for SMEs
Hannah Reeve
Deals and valuations
Daniel Okoro
Investor reviews and risk
Priya Shah
Pitch packs and outreach
Marcus Bell
Proof
Customer notes
Verified
“Axon Capital gave us a clear funding plan and helped us talk to lenders with ease.”
Nadia Holt
Founder, Northstar Labs
Verified
“The valuation note was sharp, simple, and easy to use with our board.”
Oliver Grant
Finance Director, Halden Care
Verified
“We had a clean path to our raise and knew what to say at each step.”
Mia Njoroge
Managing Partner, Ember Seed
Service area
London
City of London, Westminster, Camden, Islington, Kensington
Area 01
London
City of London, Westminster, Camden, Islington, Kensington
Area 02
South East England
Reading, Oxford, Brighton, Guildford, Milton Keynes
Area 03
Midlands
Birmingham, Coventry, Leicester, Nottingham, Derby
Area 04
North West England
Manchester, Liverpool, Preston, Chester, Warrington
Journal
Latest Market Notes
Computers Electronics and TechnologyAug 22, 2026
AI music robots: useful tools with real limits
Questions
Common Client Questions
Quick answers before visitors choose a product, service, or next step.
01Who do you work with?+
We work with founders, investors, and SMEs that need help with funding, valuations, deals, or growth plans in the UK.
02Do you handle small raises?+
Yes. We help with seed rounds, private capital, bank debt, and larger funding talks for UK firms from first review to close.
03How do you price work?+
We start with a fixed-fee review, then move to a monthly retainer or project fee based on scope, timing, and deal size.
04Can you value my business?+
Yes. We can give a clear valuation range for sales, funding rounds, planning, or board use, with notes you can share.
05Do you work outside London?+
Yes. We serve clients across the UK by phone and video, and we can meet in person in London when the work calls for it.
06How long does a project take?+
Many reviews take one to three weeks. Capital raises and deal work depend on size, data quality, and how fast decisions move.
Monthly Market Notes
Get short notes on capital, valuations, and growth plans for founders, investors, and SMEs across the UK.